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Bloomsbury Football Foundation

Bloomsbury Football Foundation uses the power of football to improve the lives of young people in London. They inspire every young person to accomplish their aims, whether it's kicking a ball for the first time, or signing for a Premier League club.


The Coaching Lab has been supporting Bloomsbury and their coaches with MatchPlay Cards as the central London-based football charity has kick-started their weekly internal boys and girls league. Using MatchPlay Cards throughout the games program to promote in-game decision-makers and transfer responsibility.


Selecting team and player challenges to turn in-house tournaments into fun and challenging games for their players as an alternative to the standard small-sided games format, coaches have been putting players in scenarios where they need to "find their own solutions, developing their problem-solving skills" said explained Coach Max.



Developed to support coaches coach through games in environments that look and feel like the game, MatchPlay Cards are used across the sporting landscape in 33 countries across the world helping coaches #ChangeTheGame.